Editorial stories of food and culture
The roaming spoon
A design exploration that uses food as a lens to express culture, brought
to life through thoughtful editorial layouts and visual storytelling.
Type: Academic Project
Industry: Food and culture
Timeline: 2 weeks
My Role: Editorial designer
Empathising with
the audience
Beyond Food
Audiences seek food experiences beyond restaurants that are driven by curiosity for local cultures, people, and traditions.
Shallow Content Fatigue
There is a growing disconnect with fast, surface-level food content that lacks depth and authenticity.
Meaningful Exploration
Readers want to experience slower, more immersive travel experiences that feel meaningful and culturally rooted.
Observations made
Most mainstream food content focuses on visuals and trends, lacking cultural context & story telling.
Regional cuisines are often reduced to stereotypes, leaving many stories untold.
The people behind food, cooks, vendors, artisans are rarely highlighted.
The people behind food, cooks, vendors, artisans are rarely highlighted.
Sustainable practices and local sourcing are mentioned but rarely explored deeply.
Logical Intent
The intent was to create a magazine that documents Indian food as a cultural journey rather than a trend. The focus was on storytelling, highlighting people and places behind the food.
Why did this feel right?
This approach felt right because it respected food as culture, not content. It allowed stories to unfold slowly, gave space to people and traditions, and avoided surface-level trends.
The Roaming Spoon
Journey through flavours
It is a culinary travel magazine that explores food through the lens of culture, tradition, and storytelling, offering a deeper understanding of the people and practices behind every dish.
Grid Structure
I used a 6-column grid to create a balanced and organized layout for this spread. This grid structure maintains consistency, improves hierarchy, & creates a visually engaging composition.
